What Is A Product Manager?

Did you know that the Wall Street Journal recently did a piece on how ‘Product Manager’ has become the new dream job for MBA grads? Yup, move over CEO, there’s a new sheriff in town.

Here’s what’s really wacky, though — despite the interest in the job, few people are actually aware of what being a product manager entails. I mean, you can’t fault people for being interested — apart from being very well-compensated, product managers are highly respected worldwide. People’s fascination with becoming a product manager has all the top universities in the country scrambling to create…